Upcoming Event
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CDW UK London
Wednesday 14th October, 3pm-5pm
London
CDW UK
1 New Change,
London, EC4M 9AF
Right Workload | Right Platform
From Cloud First to Run Anywhere
For many organisations, a cloud-first strategy has been the default approach for digital transformation. Today, however, evolving business priorities, regulatory requirements, AI adoption, changing cloud economics, and shifts in the virtualisation landscape are prompting organisations to take a more strategic approach to workload placement.

Join CDW and industry peers for an executive roundtable exploring how organisations are building modern hybrid environments that deliver greater flexibility, visibility, and control. Through market insights, customer experiences, and practical discussion, we'll examine how to ensure workloads run on the platform best suited to their needs.

This is a collaborative discussion, not a vendor presentation. Led by CDW, the session is designed to encourage open conversation, with customers sharing real-world experiences, lessons learned, and the factors shaping their technology decisions.

Six Key Trends impacting decision makers between 2026 & 2030
Repatriation of 15% <> 20% of workloads
40% of enterprise AI inference moving outside hyperscale
Cloud Transformation for critical business functions
GPUs, DPUs, CXL fabrics redefining architectures
Complexity, skills gaps, and spiralling cost visibility
The rise of Unified Digital Cost Management
Speakers
Rob Sims
Chief Technologist, Hybrid Platforms at CDW UK
Christian Williams
Hybrid Cloud Specialist at CDW UK
In 2026, the most successful leaders won’t be those who pick a single cloud or platform; they will be the ones who can align cross-functional priorities through infrastructure intelligence, delivering:

    AI for insights and decision making
•    FinOps and GreenOps as shared CFO/CTO metrics
•    Automation and AIOps as COO enablers
•    Data protection and sovereignty as a unifying language across all three


The CDW Platform of the Future model is designed to bring these competing challenges and market trends into sharp focus and help define an actionable roadmap. We believe the future is Hybrid, and our Right Workload | Right Platform approach allows us to provide a truly independent viewpoint.
During this event, we will explore the Platform of the Future and how it helps align technology with your wider organisation's strategic goals.
During this event, we will explore the Platform of the Future and how it helps align technology with your wider organisation's strategic goals.
We look forward to hosting you at our offices and facilitating an engaging, collaborative session to drive the future of your organisation.

Rob Sims, Chief Technologist, CDW UK
AGENDA
3:00 PM
Join CDW for an executive briefing exploring how organisations are adapting their infrastructure strategies to balance innovation, control, and resilience in a rapidly changing technology landscape.

The session will cover:

Hybrid Cloud Market Trends
An overview of the key trends and demands shaping hybrid cloud decisions, based on CDW’s experience across hundreds of customer engagements, platform deployments, and partner collaborations.

Platform of the Future
An introduction to CDW’s Platform of the Future approach — designed to help organisations evolve their cloud strategy in line with business objectives, operational requirements, and changing market demands.

Customer Transformation Stories
Real-world examples of how CDW has helped organisations respond to industry changes and challenges, including platform migrations, public cloud acceleration and optimisation, disaster recovery strategies, and managed services support.

Right Workload, Right Platform
Learn how CDW helps organisations determine the most effective and cost-efficient placement for workloads across hybrid IT environments.

Open Discussion
A guided discussion focused on your organisation’s challenges and priorities, with the opportunity to share experiences and ask questions in a collaborative environment.

CDW – Your Transformation Partner of Choice
How CDW supports organisations in delivering successful transformation outcomes through strategy, delivery, and ongoing support.


5:00 PM
Networking Drinks
Join us after the session for informal networking drinks at a local venue near the CDW office.
Register now 
CDW UK London
Wednesday 14th October, 3pm

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